DIWAN.

§08 · The News Desk

Curated influencer news,
for the people who price the deals.

Deals, moves, launches, and the occasional column — only what matters for brand teams and creator managers operating across the metropolitan capitals.

Deal
Diwan Capital Desk

2026-04-22 · 4 min

Karen Wazen signs a multi-year ambassadorship with a regional heritage bank.

Structured as a profit-share catalogue licence — the largest disclosed creator-finance deal of the year in the regional market.

Latest dispatchesIssue · Q2 2026
Launch

2026-04-18 · 6 min

A regional podcast house opens 2027 tentpole windows with a documentary special.

Six-part audio series, brand-underwritten, with sales windows opening to regional CMOs only through the Majlis Dashboard.

Diwan Editorial

Move

2026-04-15 · 3 min

Reem Abdullah signs a CTV-first inventory deal with Shahid VIP.

Behind-the-cut series moves to a guaranteed minimum model. Creator economics shift from CPM to licensing.

Diwan News Desk

Deal

2026-04-12 · 5 min

Tamtam licences a 12-month TikTok-sound territory to a regional retailer.

Sound IP rather than per-spot synch. The model the next decade of metropolitan music will be built on.

Diwan Capital Desk

Column

2026-04-10 · 12 min

Dirty Harry · The agencies still translating instead of transcreating.

A name-and-shame critique of three Q1 campaigns that lost market share by translating global hero spots.

The Column

Launch

2026-04-04 · 4 min

Huda Kattan opens a Riyadh skincare lab — Wishful local production live.

A founder-POV reel cycle anchors the launch. Same-day fulfilment from Riyadh and Sharjah for the first 30 days.

Diwan News Desk

Brief

2026-04-01 · 2 min

Majlis Dashboard · Q2 ambassadorship pipeline opens to brands.

A high-prestige negotiation portal for long-horizon creator deals — capped to 40 brands per quarter, by invitation.

Diwan Marketplace

Launch

2026-03-28 · 5 min

ABTalks Season 09 opens with the most-completed regional podcast episode of 2026.

Anas Bukhash returns with a 90-minute conversation; completion clears 78% in the opening 72 hours.

Diwan Editorial

Print & digital

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