DIWAN.
The Roster

Dossier · el-seed

YouTubeTunis · Dubai · Paris

ES

eL Seed

Calligraffiti · monumental

§06 · The Roster — Dossier

eL Seed

Murals at city scale, films at gallery scale.

eL Seed paints letterforms across building façades and films the process as documentary. His commissions are placed in art-fair calendars and brand-anniversary moments — both pay, both extend the practice. The studio shoots its own docs, which is why the completion rate is unusually high.

Followers

1.1M

Brand Lift

+52%

Channel

YouTube

i.

Channels & handles

Where the work lives.

Direct handles for verification and listening. Activations are priced and contracted through the Diwan Marketplace, not through the open inbox.

ii.

Selected work

A working portfolio.

A curated cross-section of recent commissions, drops, and serialised work. Each entry shows the metric the brief was priced against, not the vanity figure.

Doc01

2026 · Doc

Mirrors of Babel · studio doc

A 12-minute commission piece for a regional heritage bank, premiered at an art fair.

Reported metric1.9M views · 84% completion

Campaign02

2025 · Campaign

Façade commission · Lisbon

A 28-storey façade piece, time-lapsed, scored to a string quartet.

Reported metricPress pickup · 14 international titles

Series03

2025 · Series

Calligraffiti masterclass · drop

A four-part masterclass distributed via a heritage publishing house.

Reported metricSold out · waitlist 22k

iii.

Press · references

What the trades said.

Quoted material from outlets the brand-investment class reads — never aggregated, always from the original byline.

"A studio practice operating somewhere between mural-painting and documentary cinema."

Frieze · Profile · 2024

"eL Seed turns letterforms into civic infrastructure."

TED · TED Talk

Selected collaborations

Houses & brands on the long list.

  • 01A regional heritage bank
  • 02A European publishing house
  • 03A major hospitality group

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