Drop№ 01
2026 · Drop
Wishful · skincare launch
Founder POV reel, behind-the-bench in the Dubai lab, 30-day fulfilment window across regional cities.
Reported metric11.8M reach · 4.4× saved
The Roster
Dossier · huda-kattan
InstagramDubai · New York
HK
Huda Kattan
Beauty mogul · global
§06 · The Roster — Dossier
Huda Kattan
A beauty founder operating at platform scale.
Huda crossed from creator into operator without losing the camera-first instinct. The Wishful skincare line is run as a lab-led brand with founder-POV storytelling baked into the launch cadence — not a back-end communications function. Her audience is global; her supply chain is increasingly regional.
Followers
54M
Brand Lift
+33%
Channel
i.
Channels & handles
Where the work lives.
Direct handles for verification and listening. Activations are priced and contracted through the Diwan Marketplace, not through the open inbox.
ii.
Selected work
A working portfolio.
A curated cross-section of recent commissions, drops, and serialised work. Each entry shows the metric the brief was priced against, not the vanity figure.
Campaign№ 02
2026 · Campaign
Wishful · founder-led skincare lab
A new local production line opening in the regional capital, founder-narrated tour.
Reported metric5.2M reach · waitlist 78k
Series№ 03
2025 · Series
Huda Beauty · Holiday cover film
A four-look beauty story scored as one continuous shot.
Reported metric14.6M views · 2.9× repeat
iii.
Press · references
What the trades said.
Quoted material from outlets the brand-investment class reads — never aggregated, always from the original byline.
"The first creator-founder to operate a beauty house at platform scale outside North America."
Forbes · Cover · 2024
"Kattan's lab-led storytelling is now the regional standard for founder-led beauty."
The Business of Fashion · BoF 500
Selected collaborations
Houses & brands on the long list.
- 01Sephora
- 02Net-a-Porter
- 03Cult Beauty
- 04Selfridges