Drop№ 01
2026 · Drop
Eyewear · spring collection
Self-shot studio film cut for IG Reels, pinned to her own grid for 14 days.
Reported metric6.2M views · 92% sell-through
The Roster
Dossier · karen-wazen
InstagramBeirut · Dubai · Paris
KW
Karen Wazen
Eyewear → beauty empire
§06 · The Roster — Dossier
Karen Wazen
A founder who sells the way she designs.
Karen built an eyewear label into a beauty platform without a single agency in the loop — every campaign is shot in-house, every drop is announced from her own grid. The model is now the regional template for founder-led commerce, and the metrics back up the prestige.
Followers
9.6M
Brand Lift
+41%
Channel
i.
Channels & handles
Where the work lives.
Direct handles for verification and listening. Activations are priced and contracted through the Diwan Marketplace, not through the open inbox.
ii.
Selected work
A working portfolio.
A curated cross-section of recent commissions, drops, and serialised work. Each entry shows the metric the brief was priced against, not the vanity figure.
Campaign№ 02
2026 · Campaign
Beauty platform · founder POV
A multi-week founder-POV reel cycle anchored to a Paris counter opening.
Reported metric8.4M reach · waitlist 110k
Drop№ 03
2025 · Drop
Riviera capsule · co-design
A six-piece capsule for a French heritage house, photographed on the Côte d'Azur.
Reported metric3.1M reach · sell-through 88%
iii.
Press · references
What the trades said.
Quoted material from outlets the brand-investment class reads — never aggregated, always from the original byline.
"The clearest case of a founder-creator scaling without an outside agency in the regional market."
Business of Fashion · Founders to watch · 2025
"Wazen sells eyewear the way she designs it — privately, then suddenly, then everywhere."
WWD · Profile
Selected collaborations
Houses & brands on the long list.
- 01A French heritage maison (eyewear)
- 02Sephora
- 03Net-a-Porter
- 04Harvey Nichols