Campaign№ 01
2026 · Campaign
House of Tashkeel · Q4 luxury film
Six-frame editorial film on hospitality, shot in the old city, scored to a single piano line.
Reported metric14.1M reach · 2.7× repeat-view
The Roster
Dossier · lojain-omran
InstagramRiyadh · London
LO
Lojain Omran
Cultural editor-at-large
§06 · The Roster — Dossier
Lojain Omran
A magazine page in motion.
Lojain anchors the cosmopolitan editorial voice on the network — a presenter and broadcaster whose camera-side composure has translated cleanly from television into a long-running, slow-build Reels practice. Her work pairs unhurried hospitality scenes with luxury-house clients, and reads like a print spread that happens to move.
Followers
13.4M
Brand Lift
+38%
Channel
i.
Channels & handles
Where the work lives.
Direct handles for verification and listening. Activations are priced and contracted through the Diwan Marketplace, not through the open inbox.
ii.
Selected work
A working portfolio.
A curated cross-section of recent commissions, drops, and serialised work. Each entry shows the metric the brief was priced against, not the vanity figure.
Cover№ 02
2026 · Cover
The Quarterly · Cover No. 03
Print cover and behind-the-cover Reel, distributed to senior media buyers across three cities.
Reported metric4,000 print readership · 2.1M digital impressions
Series№ 03
2025 · Series
The Long Table · documentary cycle
A four-episode dinner-conversation series, each filmed in a single city, no scripts.
Reported metric6.8M views · 71% completion
Drop№ 04
2025 · Drop
Boutique-jewellery drop · spring
A muted, single-take Story arc that timed product to morning light.
Reported metric92% sell-through, 11 days
iii.
Press · references
What the trades said.
Quoted material from outlets the brand-investment class reads — never aggregated, always from the original byline.
"A presenter who treats Instagram like a print page — and her clients pay her to keep treating it that way."
Vogue Business · Profile · 2025
"The closest thing to a network anchor the regional creator economy has produced."
Monocle Radio · Long-form interview
Selected collaborations
Houses & brands on the long list.
- 01House of Tashkeel
- 02Cartier
- 03Aman Resorts
- 04Loewe
- 05A regional heritage bank