2026 · Series
Behind the cut · festival season
A serial of director conversations, three episodes in, filmed at the festival villa.
Reported metric3.1M views · 2.1× repeat
Dossier · reem-abdullah
RA
Reem Abdullah
Regional cinema
§06 · The Roster — Dossier
A film actress with a directing eye and a creator's clock.
Reem moved from arthouse cinema into long-form interview programming without losing critical credibility. Her director-conversation series is now licensed by a regional CTV streamer; her film career still anchors the festival circuit each year. Her CPM-to-licence pivot was first reported by the Diwan News Desk.
Followers
4.0M
Brand Lift
+44%
Channel
YouTube
i.
Channels & handles
Direct handles for verification and listening. Activations are priced and contracted through the Diwan Marketplace, not through the open inbox.
ii.
Selected work
A curated cross-section of recent commissions, drops, and serialised work. Each entry shows the metric the brief was priced against, not the vanity figure.
2026 · Series
A serial of director conversations, three episodes in, filmed at the festival villa.
Reported metric3.1M views · 2.1× repeat
2025 · Doc
A 22-minute making-of doc that ran alongside the theatrical release.
Reported metric2.6M views · 73% completion
2026 · Talk
A guaranteed-minimum inventory contract that pivoted the franchise from CPM to licence.
Reported metricPer-season minimum disclosed
iii.
Press · references
Quoted material from outlets the brand-investment class reads — never aggregated, always from the original byline.
"Abdullah is doing for regional cinema interviews what Charlie Rose tried to do for American letters — except she is also in the films."
Variety · Festival profile
Selected collaborations